Serious Win
Horse Racing Competition with Friends
No bookies. No deposits. Just bragging rights.
FriendlyBet is building the social layer horse racing has been missing. A private space for friends to follow the card together and settle it on the leaderboard as the races unfold.
Whether you’re at the racecourse, in the pub, or watching from home, FriendlyBet turns race day into a shared, live experience.
Early beta access
Get early access for Grand National week
Join the FriendlyBet play-money beta for race-day competition ahead of the Grand National, 11th April.
How It Works
A race-day format built for friendly competition
- Join a race day group
- Pick two horses per race
- Activate Hot Picks for bonus points
- Lock your Picks before the off
- Earn points for wins and places
- Climb the leaderboard
Simple. Competitive. Social.
Built for racing fans who love the sport, not just the stake.
In the App
See FriendlyBet in Action
Lock in your picks, follow the races, and see who’s winning as the leaderboard updates live.
Race Day Picks
Live Results
Race Day Leaderboard
Why We Built It
Racing has always been social
Horse racing has always been about community: syndicates, clubs, shared opinions, and the buzz before each race.
But most digital products focus only on betting mechanics.
FriendlyBet was created to bring back the competitive, social side of race day, without deposits, without cash incentives, and without distraction from the sport itself.
Built for mates. Not margins.
Beta Status
Beta - Play Money Only
FriendlyBet is currently operating as a closed beta using virtual play-money only.
- No deposits
- No withdrawals
- No cash prizes
- No financial transactions
Wallet balances represent virtual game credits and have no cash value.
This beta phase is focused purely on testing live race-day gameplay and improving the experience with feedback from real racing fans.
Long-Term Vision
Built responsibly from day one
FriendlyBet is being built responsibly from day one.
While the current beta operates entirely with virtual credits, our long-term ambition is to explore formal UK licensing once the product, safeguards, and compliance systems meet the standards expected of a regulated operator.
We believe racing deserves a social competition platform that is built properly, with transparency, responsibility, and community at its core.
No shortcuts. No rush. Just the right foundations.
Join the closed beta before Grand National week
We’re inviting a limited number of racing fans to help shape the direction of the platform with play-money race-day competition.
No bookies. No deposits. No withdrawals. Just bragging rights and a better shared race-day experience.
Back to the signup formRace Day Ideas
Horse Racing Competition Ideas
Heading to the races with friends or planning a Grand National day?
From sweepstakes to full race-day competitions, there are loads of ways to make it more social and competitive.
Explore horse racing competition ideasGrand National
Grand National Sweepstake Kit
Planning a Grand National sweepstake?
We've got a free printable kit coming soon to help you organise your race day.
View the sweepstake kit page18+ | UK Beta | Play-Money Only
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